Privacy policy

Last Updated: 23 July 2026

1. Introduction

Welcome to Boxed by Dee ("Boxed by Dee", "we", "our", "us").

We are committed to protecting your privacy and handling your personal information in a transparent, secure and responsible manner.

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information whenever you:

visit our website at www.boxedbydee.com.au
place an order
create an account
subscribe to our mailing list
contact us by email, telephone or social media
participate in promotions or competitions
leave a review
or otherwise interact with Boxed by Dee.

By accessing our website or providing your personal information, you acknowledge that you have read and understood this Privacy Policy.

2. Our Commitment to Privacy

Boxed by Dee is committed to protecting your personal information.

We aim to comply with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs) and other applicable Australian privacy laws.

We only collect personal information that is reasonably necessary to operate our business, provide our products and services, improve your shopping experience and meet our legal obligations.

3. What Personal Information We Collect

Depending on how you interact with Boxed by Dee, we may collect personal information including:

Identity Information

Full name
Title
Date of birth (where required)
Business name (if applicable)

Contact Information

Email address
Mobile number
Telephone number
Residential address
Postal address
Shipping address
Billing address

Order Information

When you purchase from Boxed by Dee we may collect:

Products purchased
Order history
Delivery preferences
Gift messages
Payment confirmations
Transaction details
Customer service requests

Account Information

If you choose to create an account we may collect:

Username
Password
Saved addresses
Wishlist items
Saved preferences

Marketing Information

Where permitted by law or where you have provided your consent we may collect:

Newsletter subscriptions
SMS marketing preferences
Promotional preferences
Survey responses
Competition entries
Loyalty program information
Customer feedback

Website Information

We may automatically collect information including:

IP address
Browser type
Device type
Operating system
Time zone
Website pages visited
Products viewed
Shopping cart activity
Time spent on our website
Referral websites
Click activity
Website performance data

Customer Communications

If you contact us we may collect:

Emails
Telephone conversations
Social media messages
Live chat messages
Customer support enquiries
Product enquiries
Warranty requests
Refund enquiries

User Generated Content

If you voluntarily provide:

Product reviews
Testimonials
Photographs
Videos
Social media content
Comments

we may collect that information.

4. Information We Do Not Collect

Boxed by Dee does not intentionally collect sensitive personal information, such as:

health information
religious beliefs
political opinions
criminal history
biometric information

unless required by law or voluntarily provided by you for a specific purpose.

Payment card information is securely processed by trusted third-party payment providers.

We do not store your complete credit or debit card details.

5. How We Collect Your Information

We may collect your information directly from you when you:

place an order
create an account
subscribe to our newsletter
sign up for SMS marketing
request a quote
contact customer support
send us an email
telephone us
communicate through social media
participate in competitions
enter giveaways
leave a review
upload photographs
provide testimonials
complete surveys
browse our website

Information may also be collected automatically through cookies and similar technologies.

6. Information Collected From Third Parties

From time to time we may receive information from trusted third-party providers including:

Shopify
Payment providers
Fraud prevention providers
Shipping providers
Courier companies
Marketing providers
Analytics providers
Social media platforms
Advertising platforms
Customer support platforms
Government agencies where required by law

Any information received from third parties will be handled in accordance with this Privacy Policy.

7. How We Use Your Personal Information

We use your information for legitimate business purposes including to:

Process Orders

process purchases
arrange payment
confirm orders
prepare products
dispatch orders
provide delivery updates

Customer Service

We may use your information to:

answer enquiries
resolve complaints
process warranty claims
process returns
provide after-sales support

Improve Our Business

We may analyse information to:

improve our website
improve customer experience
improve our product range
improve website performance
develop new products
improve customer service

Fraud Prevention

We may use personal information to:

verify customer identities
detect fraudulent transactions
investigate suspicious activity
prevent misuse of our website
protect Boxed by Dee
protect our customers

Legal Compliance

We may use information where necessary to:

comply with Australian laws
comply with taxation obligations
comply with court orders
respond to lawful requests from government authorities
enforce our legal rights

8. Marketing Communications

With your consent, or where otherwise permitted by applicable law, Boxed by Dee may use your personal information to send you marketing communications relating to our products, services and promotions.

Marketing communications may include:

newsletters
new product announcements
exclusive offers
seasonal promotions
gift guides
competitions
giveaways
product recommendations
abandoned cart reminders
customer satisfaction surveys
birthday offers
loyalty rewards
event invitations
promotional campaigns
limited-time offers

We may contact you using:

email
SMS
telephone
post
social media
messaging applications
push notifications
online advertising platforms
or other communication methods that become available in the future where permitted by law.

You may unsubscribe from marketing communications at any time by:

clicking the unsubscribe link in our emails;
replying STOP (where applicable for SMS); or
contacting us directly.

Please note that even if you unsubscribe from marketing communications, we may still contact you regarding your orders, customer service enquiries, warranty matters, product safety notices or other essential service-related communications.

9. Cookies & Similar Technologies

Boxed by Dee uses cookies and similar technologies to improve your browsing experience, remember your preferences, enhance website functionality and better understand how visitors interact with our website.

Cookies are small text files stored on your device when you visit a website. They help us recognise your browser, remember your preferences and improve your overall shopping experience.

Depending on your interaction with our website, we may use cookies and similar technologies for purposes including:

remembering items in your shopping cart;
remembering your preferences;
enabling website functionality;
improving website performance;
analysing website traffic;
measuring advertising performance;
personalising your shopping experience;
displaying products that may be relevant to you;
reducing fraud and improving website security; and
improving future products and services.

Some cookies are essential for our website to function correctly. Others help us understand how visitors use our website so that we can continually improve it.

You may choose to disable cookies through your browser settings. Please note that disabling cookies may affect certain features and functionality of our website.

10. Analytics & Advertising Technologies

To better understand how our website is used and to improve your shopping experience, Boxed by Dee may use analytics, advertising and customer engagement technologies provided by trusted third-party providers.

These may include, but are not limited to:

Shopify Analytics
Google Analytics
Google Ads
Meta (Facebook & Instagram)
Pinterest
TikTok
Klaviyo
Mailchimp
Customer relationship management (CRM) platforms
Email marketing providers
SMS marketing providers
Heat mapping and website optimisation tools
Customer survey platforms
Artificial intelligence and automation platforms
Other similar technologies that may become available in the future.

These services may collect information such as:

browser type;
operating system;
device type;
IP address;
pages viewed;
products viewed;
links clicked;
shopping behaviour;
time spent on our website;
referring websites;
approximate geographic location; and
interactions with our advertisements.

This information helps us better understand our customers, improve our website, measure advertising performance and provide a more personalised shopping experience.

11. Personalised Marketing

Where permitted by law and subject to your marketing preferences, Boxed by Dee may use information about your interactions with our website and previous purchases to provide personalised recommendations and promotional content.

This may include:

recommending products based on previous purchases;
reminding you about products left in your shopping cart;
notifying you when products become available;
suggesting complementary products;
sending seasonal gift recommendations;
providing personalised promotions;
displaying advertisements that may be relevant to your interests; and
improving future customer experiences.

We may use automated technologies, artificial intelligence, machine learning and similar systems to assist with these functions.

12. Artificial Intelligence & Emerging Technologies

As technology continues to evolve, Boxed by Dee may use artificial intelligence ("AI"), automation and similar technologies to improve our products, services and customer experience.

These technologies may be used for purposes including:

customer support;
product recommendations;
fraud detection;
website optimisation;
order processing;
inventory management;
marketing;
content creation;
customer communications;
analytics;
business administration; and
other legitimate business purposes.

Where AI or automated technologies are used, we will continue to take reasonable steps to protect your personal information and comply with applicable Australian privacy laws.

13. Sharing Your Personal Information

We only disclose personal information where reasonably necessary to operate our business or where required by law.

Depending on the circumstances, we may share your information with trusted third parties including:

Shopify and associated services;
payment processors;
banks and financial institutions;
fraud prevention providers;
shipping providers;
courier companies;
Australia Post;
website hosting providers;
cloud storage providers;
email marketing providers;
SMS marketing providers;
customer relationship management platforms;
website developers;
IT service providers;
analytics providers;
advertising partners;
accountants;
auditors;
legal advisers;
insurers;
government authorities;
law enforcement agencies where legally required; and
other professional service providers assisting us in operating our business.

We require our service providers to handle personal information responsibly and only for the purposes for which it is disclosed.

We do not sell, rent or trade your personal information to third parties.

14. Overseas Disclosure

Some of the service providers we use may store or process personal information outside Australia.

These providers may be located in countries including, but not limited to:

United States;
Canada;
Singapore;
New Zealand;
Ireland;
the European Union; and
other jurisdictions in which our trusted service providers operate.

By using our website or providing your personal information, you acknowledge that your information may be transferred, stored or processed outside Australia.

Where this occurs, we take reasonable steps to ensure that your personal information continues to receive an appropriate level of protection.

15. Customer Reviews & Testimonials

We value feedback from our customers.

If you voluntarily submit a review, testimonial, rating, photograph, video or other content relating to our products or services, you grant Boxed by Dee a non-exclusive, royalty-free, worldwide licence to use, reproduce, publish, display and share that content for marketing, promotional and business purposes.

This may include displaying your review on:

our website;
social media platforms;
advertising campaigns;
promotional materials;
email marketing; and
other marketing channels.

Where practical, we will seek your permission before using photographs that clearly identify you.

You may request that we remove your review or content by contacting us, and we will consider your request in accordance with applicable laws and our legitimate business interests.

16. User Generated Content

If you choose to upload, submit or share content through our website or social media channels, you acknowledge that such content may become publicly available.

You are responsible for ensuring that any content you submit:

belongs to you or you have permission to share it;
does not infringe another person's rights;
does not contain unlawful or offensive material; and
complies with applicable laws.

Boxed by Dee reserves the right to remove user-generated content at our discretion.

17. Competitions, Promotions & Giveaways

From time to time, Boxed by Dee may conduct competitions, giveaways or promotional campaigns.

If you choose to participate, we may collect information necessary to:

administer the promotion;
verify eligibility;
contact winners;
deliver prizes;
announce winners (where permitted);
communicate future promotions where you have consented; and
comply with applicable laws.

Participation in marketing communications is optional, and you may opt out at any time.

18. Social Media

If you interact with Boxed by Dee through social media platforms such as Facebook, Instagram, TikTok, Pinterest or other services, we may collect the information you voluntarily provide.